Watch enthusiasts, get ready to discover a new brand that will redefine your perception of time: ALTO. Freshly introduced to the horological scene, ALTO boldly fuses art and time in a unique creation. Today, we invite you to dive into the fascinating world of their first model, the ART 01, a watch that promises to revolutionize how you wear time.
ALTO, Art in the Service of Time
ALTO, an acronym for “Art and Limited Time Objects,” goes beyond creating watches. The brand offers a true work of art to be worn on your wrist. By placing art at the heart of horology, ALTO invites us to a bold exploration of time, defying established conventions to offer a new perspective.
With the ART 01, ALTO lays the foundation for a contemporary and resolutely avant-garde project. Inspired by the wedge design of 1970s concept cars, this watch recalls Brutalism in architecture, with sharp lines and a subtle interplay of light reflecting off its angular facets. Every detail of the ART 01 is designed to provoke reflection on time, a concept that the brand reinvents with rare audacity.
The ART 01: Where Radical Design Meets Horology
The ART 01 is more than just a watch; it is an artistic statement. Its design is a true technical and aesthetic feat, the result of three years of development and more than 20 machining steps. Made of grade 5 titanium, it combines strength and lightness, while its sapphire crystal, unique in its kind, combines an exterior curved and faceted surface with an interior hemispherical surface. This innovation, never before seen in watchmaking, perfectly reflects ALTO’s commitment to pushing the boundaries of creativity.
The dial, inspired by Greek architecture, is designed to maximize the entry of light, creating a dialogue between shadows and brightness through its louvered openings. This interplay of light transforms each glance at the watch into a new visual experience.
A Disruptive Vision of Time
The ART 01 doesn’t just challenge aesthetic conventions; it also redefines our relationship with time. The seconds hand moves counterclockwise, a subtle yet powerful gesture that invites the wearer to rethink how they perceive the passage of time. This counterclockwise movement is more than just a design quirk; it is an invitation to reflect on time and its inevitable flow.
A Team of Talents Behind the Creation
Behind this work of art is a team of exceptional talents. Thibaud Guittard, the founder of ALTO, brings a radical and passionate vision, inspired by various fields such as design, automobiles, music, and cinema. Mathieu César, in charge of artistic direction, has given ALTO a unique creative dimension that goes far beyond just designing watches.
The design of the ART 01 is the work of independent designer Barth Nussbaumer, who has risen to the technical and aesthetic challenge posed by the brand. Finally, the automatic winding movement, developed by the Cercle des Horlogers, perfectly illustrates Swiss excellence in watchmaking, with an architecture as complex as it is elegant.
The Future of ALTO: An Artistic Adventure Without Limits
The ART 01 is just the beginning of the journey for ALTO. Produced in only 25 numbered pieces, this watch is more than just a timekeeping instrument; it is an invitation to redefine our relationship with time through art.
For those seeking to wear a true work of art on their wrist, the ART 01 is an essential piece. ALTO doesn’t just make watches; it creates objects that capture, transform, and redefine time. A horological journey that promises to be exciting and limitless.
