In a bold move that is set to reverberate through the world of haute horlogerie, MB&F, the renowned independent watchmaking brand, has announced a strategic partnership with luxury powerhouse Chanel. The collaboration sees Chanel acquiring a 25% stake in MB&F, signaling a significant development in the future trajectory of the watchmaking industry. This partnership not only ensures MB&F’s long-term stability but also reinforces its commitment to innovation and independent craftsmanship.
A Partnership Rooted in Shared Values
Maximilian Büsser, the visionary founder of MB&F, will retain a 60% majority stake in the company, while Serge Kriknoff, MB&F’s Head of R&D & Production, holds 15%. The leadership team, including Büsser, Kriknoff, Charris Yadigaroglou (Head of Marketing Communications), and Thibault Verdonckt (Head of Sales), will continue to steer the brand’s creative and operational direction.
This partnership is not just about financial investment; it’s about a shared philosophy. Büsser emphasized the importance of this alignment, stating, “In addition to allowing us to pursue our independent path, free of any pressure on growth, the investment by Chanel will strengthen our operations by providing access when needed to their wider ecosystem and network of specialized suppliers.” This move underscores MB&F’s dedication to maintaining its artistic and engineering autonomy while leveraging the vast resources and expertise that Chanel brings to the table.
Chanel’s Commitment to High-End Watchmaking
Chanel’s investment in MB&F is a continuation of its long-term strategy to support and develop high-end watchmaking expertise. Since launching its own watchmaking ventures in 1987, Chanel has consistently demonstrated its commitment to preserving and advancing the craft. With investments in other prestigious watchmakers like Romain Gauthier and F.P. Journe, Chanel has positioned itself as a guardian of horological artistry.
Frédéric Grangié, President of Chanel Watches & Fine Jewellery, articulated this vision: “We are delighted to sign a strategic partnership with MB&F who share the same values of independence, creativity, and excellence. The announcement is part of our long-term strategy to continue to preserve, develop, and invest in specialist know-how and expertise, reaffirming our position in high-end watchmaking.”
A Milestone for MB&F
Founded in 2005, MB&F (Maximilian Büsser & Friends) has carved out a unique niche in the watchmaking world with its radical and artistic approach to horology. As the first-ever horological concept laboratory, MB&F has consistently pushed the boundaries of design and micro-engineering, producing limited series of avant-garde timepieces that are as much art as they are functional instruments.
With over 20 in-house calibres and a legacy of award-winning innovations, MB&F has become synonymous with creativity and excellence in the watch industry. The company’s recent growth, including the launch of the more accessible M.A.D.Editions, highlights its ability to evolve while staying true to its core values.
Looking to the Future
As MB&F approaches its 20th anniversary, this partnership with Chanel marks a new chapter in its journey. The infusion of Chanel’s resources and expertise will undoubtedly bolster MB&F’s operations, enabling the brand to continue its path of innovation without compromising its independence. For enthusiasts and collectors, this collaboration promises exciting developments in the world of high-end watchmaking, blending MB&F’s creative audacity with Chanel’s unparalleled craftsmanship.
In an industry where tradition often meets innovation, the MB&F-Chanel partnership stands out as a beacon of what can be achieved when two iconic brands unite under a shared vision. As the watchmaking world watches closely, this partnership may well set a new standard for collaborations in the luxury sector.
